The Ultimate Glossary of Blogging Words and Phrases for 2025
If you’ve been running a blog, you already know that the industry is ever-evolving. It feels like every year, there are new terms, tools, strategies, and specific jargon to keep track of.
So, in this complete blogging glossary, we’re going to look at the common words and terms that you’ll see when reading about blogging, writing articles, research, and more.
Be sure to bookmark this blogging glossary to ensure you can keep coming back to it! We’ll also keep it updated as/when more words and terms emerge.
Why Understanding Blogging Terminology Matters
Whether you’re starting a blog, improving SEO, or monetising content, knowing key blogging terms ensures that you can…
Write optimised content that ranks higher in search engines
Use the best monetisation methods for passive income
Effectively track and improve blog performance
Keep up with the latest blogging trends
Let’s explore the most important blogging words and phrases you need to know in 2025.
Blogging Words and Phrases You Need to Know in 2025
1. Anchor Text
The clickable text in a hyperlink that helps with SEO. Using descriptive, keyword-rich anchor text improves search engine rankings.
2. Backlink
A link from another website pointing to your blog. High-quality backlinks improve SEO authority and search rankings.
3. Blog Monetisation
The process of earning revenue from a blog through ads, affiliate marketing, sponsored posts, and digital products. You can learn more about monetisation through digital products here.
4. Blog Niche
A specific topic or category a blog focuses on, such as fitness, personal finance, or travel blogging. Niching down helps attract targeted audiences and better monetisation opportunities.
To see how you can select a profitable niche for your blog, be sure to check out our complete guide here!
5. Bounce Rate
The percentage of visitors who leave a website without interacting with other pages. A high bounce rate may indicate poor user experience or irrelevant content.
6. Content Calendar
A scheduled plan for blog posts, social media updates, and email campaigns to maintain consistency and engagement. Learn more about content calendars here.
7. Cornerstone Content
The most important type of content. These are in-depth posts that provide evergreen value and attract consistent traffic.
8. Domain Authority (DA)
A search engine ranking score (from 1 to 100) predicts a blog’s ability to rank. Higher DA = Better SEO performance.
9. Editorial Calendar
Similar to a content calendar, this tool helps bloggers and content teams plan, organise, and schedule blog posts and campaigns.
10. Featured Snippet
A highlighted answer box is shown at the top of Google search results, often pulled from a blog. Well-structured content increases the chances of earning a featured snippet.
11. Guest Posting
Writing blog posts for other websites to build backlinks, brand awareness, and authority in a niche. Guest posting is essential for blog growth, which is why we created a guide to help you with it!
12. Internal Linking
Adding links to other relevant pages or posts on your own blog to improve SEO and user experience.
13. Keyword Research
The process of finding high-ranking keywords to optimise blog content for search engines. Tools like SEMrush, Ahrefs, and Google Keyword Planner help with research.
There are so many different tools you can use for keyword research! To help, we’ve rounded up the five best keyword research tools!
14. Long-Tail Keywords
Longer, more specific keyword phrases (e.g., “best blogging platforms for beginners”) that have lower competition but higher conversion rates.
15. Meta Description
A short summary (usually under 160 characters) that appears in Google search results. Well-written meta descriptions improve click-through rates (CTR).
16. Micro-Niching
Focusing on a highly specific sub-niche (e.g., "vegan keto meal planning" instead of just "vegan recipes"). Micro-niches have less competition and more dedicated audiences.
17. NoFollow vs. DoFollow Links
NoFollow Links: Tell search engines not to pass SEO value (e.g., sponsored content links).
DoFollow Links: Pass SEO authority and help with rankings.
18. On-Page SEO
Optimising individual blog posts with keywords, headings, meta tags, and image alt text to improve search rankings.
19. Off-Page SEO
SEO efforts outside your blog, such as backlink building, social media marketing, and influencer collaborations.
20. Pillar Content
Comprehensive, high-value blog posts that cover a broad topic and link to cluster content (subtopics).
21. Search Intent
The reason behind a user’s Google search query. Matching blog content to search intent improves rankings and engagement.
22. SERP (Search Engine Results Page)
The Google page showing search results when a query is entered. Appearing on page one is crucial for blog visibility.
23. Sponsored Posts
Paid blog posts where brands pay bloggers to promote products or services.
24. Thin Content
Blog content that lacks depth, value, or uniqueness, often penalised by Google’s algorithms.
25. User Experience (UX) Design
Optimising a blog’s layout, readability, and navigation to enhance visitor experience and engagement.
Conclusion: Master Blogging Language in 2025
The blogging industry is constantly changing, and staying informed about new blogging words and phrases is essential for growth and success.
Whether you're a new blogger, content creator, or marketing professional, this blogging glossary for 2025 will help you navigate the digital landscape with confidence.
Be sure to bookmark this page, as we’ll be regularly updating it to ensure each new word and term is added as they emerge!
